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Comic-Con 2019 has ended

Saturday, July 20 • 7:30pm - 8:30pm
Behind the Plastic: Licensees, Licensors, and Buyers: How Your Favorite Action Figures and Collectibles Are Made

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UPDATED: Wed, Jul 10, 05:30PM
This year we look behind the curtain and see how collectibles get made by talking with the license owners of your favorite properties, the toy makers themselves, and the retail buyers that decide what you see on the shelf. We explore the relationship between the licensor, licensee and buyer so you can see how toys get made and into your collections. And as always, we’ll get some great anecdotes from the people on the inside. Come ask any burning questions you’ve ever had about the collectible business and be a fly on the wall as some of the top names in the industry sit down together, as they only do once a year at this event and talk toys. Daniel Pickett (ActionFigureInsider.com) leads the fun with a great line up of insiders including Dolly Ahluwalia (VP, Licensing and Business Development, Funko), Steven Anne (Category Manager – Toys, Walgreens), Jason Labowiz (President/Co-Founder, EntertainmentEarth.com), Jimmy Liu (Manager Global Brand Marketing, Mattel), Jeremy Padawer (Co-President, Wicked Cool Toys) and James Zahn (Senior Editor, The Toy Book, Pop Insider).

Saturday July 20, 2019 7:30pm - 8:30pm
Room 8

Attendees (152)