UPDATED: Wed, Jul 10, 11:17PM
Pop culture is virtually built upon the foundation of intellectual properties, and geek fandom loves to delve deep into the lore of beloved fictional worlds. So how do companies get the chance to create products with other people's IPs, and what does it take to make sure a product is going to please die-hard fans? Jerry Bennington and Spencer Reeve of IDW Publishing and David Preti and Geoff Skinner of CMON Inc., and Chalie Chu of Oni Press discuss creating games and merchandise based on beloved IPs like Batman: The Animated Series, God of War, Teenage Mutant Ninja Turtles, bloodborne, and Dragon Ball Z.