This is a live demonstration of how Stanley Artgerm Lau creates characters with universal appeal. Born and bred in Hong Kong, the multifaceted Stanley wears different hats as an illustrator, designer, concept artist, creative director, and co-founder of Imaginary Friends Studios, a world-acclaimed digital art studio that produces high-quality artworks for the likes of Capcom, DC Comics, Marvel Comics, and other giants in the entertainment and gaming industry. Presently, Stanley and his IFS partners are running a full-time diploma course in Digital Design and Illustration for aspiring artists worldwide, in collaboration with 3dsense Media School Singapore.